What $27,014.79 Google Adwords Spend in 6 Months has taught me
No education is free. Over the years, my google Adwords spend has been getting smaller and smaller, yet I manage to be more and more competitive.
In this video (the first of a series) I am going to share with you some of the tricks to literally cut your web advertising spend in half AND actually improve your conversion rate in the process.
We blow the lid on:
- What is Quality Score and why is it so important?
- Targeting the right audience: Keyword selection
- Negative keywords
If you are an arborist, landscaper, or any tradesmen for that matter this could be the most valuable 15 minutes of 2016… Save thousands a month with these easy to implement tweaks to your Google Adwords account.
Keep your eye out in the coming weeks for more tricks to optimizing your Adwords campaign.
Author: Ben McInerney is a certified arborist with over 15 years of experience in urban tree management, including tree removal, trimming and arborist reports.
